Privacy Policy
At Materializing Modernity, accessible via materializing-modernity.com, your privacy is of paramount importance to us. We are fully committed to safeguarding your personal data and upholding your rights under applicable privacy and data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). This Privacy Policy describes how we collect, use, process, and disclose personal information when you interact with our website, services, and digital platforms.
1. Introduction
Materializing Modernity is firmly committed to protecting your privacy and ensuring the secure handling of your personal data. We adhere to the principles of transparency, accountability, and privacy-by-design in processing data, and we implement best practices to guard against unauthorized access, misuse, or disclosure.
2. Scope of Policy and Data Controller
This Privacy Policy applies to all visitors, users, and others who interact with materializing-modernity.com (“Website”) and any services offered therein. Materializing Modernity acts as the data controller in respect of your personal data for the purposes of the GDPR, and as the business for purposes of the CCPA. If you have any questions regarding this policy or your data, you can contact us at [email protected].
3. Categories of Data Processed
We may process the following categories of personal data, collected directly from you or through automated means:
a. Usage Data
Includes information about your browser, IP address, device identifiers, diagnostic logs, browsing actions, and patterns as you interact with our Website.
b. Account Data
Personal information you provide during account setup or inquiries, such as your full name, address, email address, and telephone number.
c. Profile Data
Encompasses your preferences, browsing behavior, purchase history, and interactions with our personalized features or offers.
d. Communication Data
Includes data provided through support inquiries, emails, customer chat interactions, and your historical engagement with our communications.
e. Technical Data
Covers information about your devices (e.g., model, operating system, browser type), language settings, system configurations, Internet Service Provider (ISP), and error diagnostics.
f. Transaction Data
Comprises billing and shipping details, payment methods (excluding full credit card details, which are processed via secure third parties), and fulfillment records.
g. Preference Data
Captures your marketing and communication preferences, including consent status, language preferences, and inferred product or service interests.
4. Legal Bases for Processing
We collect and process personal data on one or more of the following legal bases:
– Consent: Where required, we ask for your clear and specific permission.
– Contractual Necessity: For processing necessary to perform a contract with you (e.g., to deliver products or services).
– Legal Obligation: Where processing is necessary for us to comply with applicable laws and regulations.
– Legitimate Interests: Such as to enhance user experience, secure our platform, and improve services, provided those interests are not overridden by your rights and interests.
5. Your Rights
You have the right, under applicable privacy laws, to:
– Access: Request a copy of the personal data we hold about you.
– Rectification: Request corrections to inaccurate or incomplete data.
– Erasure: Request deletion of your personal data, subject to lawful limitations.
– Restriction: Restrict or object to our processing of your data under certain circumstances.
– Data Portability: Receive your data in a structured, commonly used, machine-readable format and—where feasible—transmit it to another controller.
If you wish to exercise your rights, please contact us at [email protected]. We may verify your identity before responding to your request.
6. Security Measures
We employ robust organizational and technical safeguards to protect your data, including but not limited to:
– SSL/TLS encryption for data in transit;
– Role-based access control and authentication mechanisms;
– AES-encrypted backups and secure storage protocols;
– Staff training programs on data privacy and protection;
– Regular auditing and vulnerability assessments.
While no system is entirely immune from risk, we maintain industry-standard practices to limit unauthorized access or data exposure.
7. International Data Transfers
Where your data is transferred outside of the European Economic Area (EEA), such transfers are subject to appropriate safeguards, including Standard Contractual Clauses (SCCs) approved by the European Commission or other legally approved mechanisms to ensure an adequate level of protection. We also comply with applicable regional regulations when transferring and storing data in jurisdictions such as the United States.
8. Data Retention
We retain personal data only for as long as necessary to fulfill the purpose for which it was collected unless a longer retention period is required or permitted by law. Typical retention timeframes include:
– Usage Data: up to 12 months,
– Account and Profile Data: preserved for the duration of account use and up to 24 months post-deactivation,
– Communication Data: retained for 18 months to resolve inquiries and fulfill obligations,
– Transaction Records: retained for a minimum of 7 years for tax and legal compliance,
– Preference Data: retained until you withdraw consent or update your preferences.
9. Cookie Policy
We use a limited range of cookies and similar technologies to improve user experience and website functionality, which fall into the following categories:
– Essential Cookies: Necessary for core functionality like account login and navigation;
– Functional Cookies: Support enhanced performance and personalization;
– Analytics Cookies: Help us understand user interactions and measure website performance;
– Performance Cookies: Allow aggregation for load balancing, uptime, and front-end optimization.
These cookies may be set by us or by third-party providers whose services we utilize.
10. Cookie Management and Compliance
Visitors have the right to manage cookie settings through the cookie banner upon first visit and may revisit those choices at any time. Users located in the EU or California can:
– Accept or withdraw consent via our cookie consent tool,
– Configure settings in their browser to block or remove cookies,
– Opt out of sale or sharing of personal data (as defined by CCPA) via available “Do Not Sell or Share My Info” links.
We ensure our cookie practices align with GDPR’s consent requirements and CCPA’s data disclosure obligations.
11. Children’s Privacy
Our Website and services are not directed toward children under the age of 13. We do not knowingly collect personal data from minors. If you are a parent or guardian and believe your child has provided us with personal data, please contact us immediately at [email protected]. We will take steps to delete such information promptly.
12. Changes to This Policy
We reserve the right to amend this Privacy Policy at our discretion and without prior notice. Substantive changes will be clearly indicated, and your continued use of the Website following such updates constitutes your acceptance of the revised terms. We encourage users to periodically review this page to stay informed of how we are protecting personal data.
13. Contact Us
For any questions, concerns, or to exercise your data rights, please reach out to us via email at [email protected]. We take privacy inquiries seriously and will respond in accordance with applicable data protection laws.
We are committed to remaining fully compliant with GDPR, CCPA, and all relevant data protection frameworks that govern the responsible collection and use of personal data. Please do not hesitate to contact us should you have any privacy-related concerns.